Why are property management companies using the ‘property’ to market their products?

In the past, property management firms have made headlines for their ability to use their name and brand to attract clients, but now, with the rise of ‘community property’, many are looking to build a brand identity around their property.

In a recent article, property manager Barry Johnson explains the process of building a community property, why it’s important to be upfront about what you need, and how to find it.

Read more.

1:27: What does ‘community’ mean?

Community property is not a residential property, but rather a small plot of land that can be owned by any one of the following organisations: your own family, friends, or co-workers.

Community property can also be rented out to a community of your own. 1